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CEO’s Perspective: Innovations That Shaped IBC 2025

IBC 2025 was an incredible event, not only for EditShare, but for the entire media and entertainment industry. This year, we showcased innovations that are redefining what’s possible for creators working in a fast-paced, content-hungry world.

The industry is rapidly evolving. With growing demands for 4K, 8K, and file-per-frame workflows, and the continued shift to remote and distributed production, media teams need solutions that deliver speed, scalability, and security without compromise. At EditShare, we’re meeting those challenges head-on.

Our 2025.2.0 release is a major leap forward.
Here’s what stood out at IBC:

FLOW Media Asset Management

Smarter Workflows with AI

We’ve embedded cutting-edge AI capabilities into FLOW, transforming content management and automation. These tools allow teams to organize, search, and process media faster than ever, freeing up time for creativity.

Global Collaboration Made Simple

The new ‘Send To Site’ feature in FLOW enables secure, high-speed media transfers across locations, perfect for hybrid and multi-site productions. 

And with the MediaSilo + Louper.io integration for synchronized global content review, teams can collaborate in real time from anywhere in the world.

Next-Generation Storage Performance

We introduced high-performance NVMe storage solutions, including a brand-new 24-drive NVMe node, delivering unparalleled speed for demanding workflows. 

Our expanded EFS storage family now offers cost-effective NVMe options and hybrid systems that blend HDD and NVMe, giving customers ultimate flexibility and performance.

Security and Reliability at the Core

Security remains a top priority. We’ve rolled out enhanced forensic watermarking and geo-restrictions, ensuring content is protected at every stage. Plus, our advanced disaster recovery tools provide peace of mind with robust data protection and restoration.

Seamless Creative Integrations

Finally, we unveiled new integrations, including a DaVinci Resolve panel, designed to keep editors in their flow while working on shared projects.

These advancements aren’t just about technology, but about empowering creators to work smarter, faster, and more securely, no matter where they are.

At EditShare, our mission is simple: to give media professionals the tools to thrive in a rapidly changing landscape. The excitement and feedback from IBC 2025 reaffirm that we’re on the right path.

If you didn’t get a chance to see these innovations in person, explore them now on our website. Together, let’s push the boundaries of what’s possible in media production.

Brad Turner
CEO, EditShare