If you’re managing video production with traditional IT storage, chances are your team is running into performance issues—dropped frames, offline media, slow load times, and frustrated editors. And it’s not their fault. They’re doing high-stakes creative work with tools that weren’t designed for the job.
Here’s why it’s happening—and what to do about it.
The IT Storage Problem
Most general-purpose IT storage systems are built to handle lots of small files and transactions—think emails, documents, or databases. These are low-throughput, high-IOPS (input/output operations per second) environments.
Video is the opposite.
Editing high-resolution media requires sustained throughput to stream large video files in real time. When multiple editors are working simultaneously, that demand only increases. Traditional IT storage just wasn’t built for this kind of load, and trying to make it work can lead to serious performance bottlenecks and creative downtime.
Dropped Frames Are a Symptom—Not the Root Cause
Dropped frames, playback lag, and crashes are warning signs that your storage system is under stress. These issues can interrupt workflows, delay projects and make collaboration nearly impossible. Editors may spend more time waiting for media to load than actually cutting footage.
And when projects go offline or files disappear mid-edit, you’re not just losing time and money—you’re losing trust.
The Case for Purpose-Built Storage
At EditShare, we’ve spent over a decade solving these problems for media teams so they can worry about the finished product, not storage. Our EFS shared storage system is engineered from the ground up to support the unique needs of video production. That means:
- High-throughput performance: Stream high-bitrate media without dropped frames—even during node failures.
- Media-aware architecture: Optimized for large files and real-time playback, not email attachments.
- Collaborative editing workflows: Multiple users can work on the same project without stepping on each other’s toes.
- Granular permissions: Keep media secure with project-based access control.
- Scalability: Whether you’re a small post house or a large broadcast operation, EFS grows with you.
The Bottom Line
If you’re still relying on traditional IT storage, your team is working harder than they need to. Creative professionals deserve a system that supports their workflow, not one that holds them back.
It’s time to upgrade to a storage platform built for media.
