Major UAE post house builds foundation for continuing expansion
Boston, MA, February 6, 2023 – EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has implemented a comprehensive storage and media management platform for Last Cut Media, based in Abu Dhabi, United Arab Emirates. The system was implemented in conjunction with Advanced Media Trading, EditShare’s distribution partner in the region.
Last Cut Media was increasingly finding workflow limitations in its ad hoc storage systems, so was determined to move to a coherent and powerful single-point solution. Having evaluated the market, the company identified the EditShare solution as the ideal match for their requirements.
The initial architecture for the system features a 160TB EFS shared storage node with the full functionality of the EditShare FLOW media management platform. This works in conjunction with a 240TB nearline store for disaster recovery as well as rapid access to content as projects require it. Long-term storage is on LTO-8 tapes, using EditShare ARK archiving software and hardware.
“We provide state-of-the-art services to users across the Gulf region from our base in Abu Dhabi,” said Saad Duaibes, Founder & Creative Director at Last Cut Media. “The new workflow and storage system from EditShare allows us to be much more flexible and productive, delivering the performance and quality that our clients expect. We also appreciate the way that EditShare is designed for remote access and multiple locations: we have bold plans for growth including a facility in the Kingdom of Saudi Arabia in the near future.”
Among the workflow improvements opened up by the EditShare system is the capability of remote editing, allowing productions to access their files from wherever they are shooting and wherever the editor is working. EditShare FLOW ensures that, as content is ingested, so proxy files are automatically generated allowing remote editing from any location.
FLOW also provides for rigorous content and metadata management, and automated secure archiving according to business rules set up for each project. Last Cut Media covers the whole range of post from commercials to movies, drama serials and documentaries, so needs to be able to set workflows and functionality by project, with complete security between clients.
Said Bacho, Chief Revenue Officer at EditShare, said “Working with Advanced Media Trading, we displayed to Last Cut Media that we could provide solutions from a secure and orderly transfer of existing content to long-term archiving strategies, to comprehensive training.”
Bacho continued, “Having a strong presence in the Middle East also gave Last Cut the confidence that our solution is well supported as well as technically the best for their needs.”
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EditShare is a technology leader that enables collaborative media workflows on-premise, in the cloud, or in a hybrid configuration. With customer and partner success at the heart of EditShare’s core values, our open software solutions and robust APIs improve workflow collaboration and third-party integrations across the entire production chain, ensuring a world-class experience that is second to none. The high-performance software lineup includes media optimized shared storage management, archiving and backup, and media management, all supported with open APIs for extensible integration.
EditShare’s cloud-enabled remote editing and project management technology was recently recognized by the National Academy of Television Arts and Sciences (NATAS) with a prestigious 2021 Emmy® Award for Technology and Engineering.
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