Media Prima Redefines Newsroom Efficiency with Integrated Workflow Solution
Collaboration with EditShare, Octopus Newsroom and Imagine Communications delivers a modernized, scalable newsroom environment
Boston, MA, 14 March2025 — EditShare, the technology leader that enables storytellers to create and manage collaborative workflows at every stage from storyboard to screen, today announced its role in revolutionizing Media Prima’s newsroom with an integrated workflow solution designed to enhance speed, efficiency, and scalability.
Media Prima, Malaysia’s largest integrated media company, operates multiple television networks, digital platforms, and print publications, serving millions of viewers and readers daily. This transformative project, delivered in collaboration with Octopus Newsroom and Imagine Communications, was spearheaded by systems integrator ACE Identity, resulting in a state-of-the-art newsroom workflow that supports the demands of modern news production.
At the core of the upgrade is EditShare’s EFS 450 High Availability storage system, providing scalable, high-performance shared storage that supports Media Prima’s demanding workflows. This is complemented by EditShare FLOW, a powerful asset management platform that organizes and facilitates content access across teams, acting as the backbone for collaboration and integration.
Imagine Communications ensures smooth and reliable playout, delivering high-quality content to audiences. Meanwhile, Octopus Newsroom enhances editorial planning and story management with an intuitive, journalist-centric approach. Together, these solutions empower Media Prima to deliver breaking news faster than ever, with streamlined workflows from content acquisition to final broadcast.
The new newsroom operates in full HD, supporting both file-based ingest from multiple camera vendors and baseband ingest for maximum content acquisition flexibility. Journalists can initiate story editing directly within the Octopus Newsroom interface using EditShare’s sequence-based editing tools, then finalize content in Adobe Premiere Pro through EditShare FLOW’s integrated Adobe panels. Files are then exported back to EditShare EFS, where Imagine Communications’ broadcast infrastructure takes control of newsroom rundowns for on-air delivery.
The newsroom transformation was spearheaded by ACE Identity, a trusted systems integrator specializing in broadcast solutions. Their expertise brought together the capabilities of EditShare, Imagine Communications, and Octopus Newsroom into a tailored solution that meets Media Prima’s requirements for speed, efficiency, and scalability.
“This project is a perfect example of EditShare’s open approach to media workflows,” said Tara Montford, Co-Founder and EVP Sales at EditShare. “We are proud to work alongside best-of-breed technology providers such as Octopus Newsroom and Imagine Communications to deliver a solution that meets the unique needs of Media Prima. By collaborating openly with industry leaders, we ensure our customers benefit from the most flexible, efficient, and scalable workflows possible.”.
EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. It offers scalable storage and collaboration for media businesses and at every stage of the video production process from storyboarding to screening.
The software is inherently open, encouraging workflow collaboration, third-party integrations and content sharing across the entire production chain. Where required, the software is backed by high performance, high availability designed specifically for the demands of media storage, management and delivery. The comprehensive offering covers multi-level content storage for production and post, along with innovative asset and workflow management software, plus specialized and highly valued tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.
