SVG On-Demand: EditShare and Blackbird CEOs Talk Cloud Editing, Remote Production, and the Future of M&E
-Import media from FLOW media management, edit and send for review all within the EditShare workflow integration for DaVinci Resolve -Remote users collaborate online through the AirFLOW web UI with results returned by to the workflow integration -Work with high resolution media or proxies and seamless pull in markers from FLOW asset data
Boston, U.S. and London, UK – November 10, 2020 –EditShare and Blackbird have joined forces to give media professionals more options when it comes to collaborating and editing video in the cloud. The integrated solution combines EditShare’s EFS scalable storage, FLOW media management, and open APIs with Blackbird’s cloud video editing and publishing platform. Optimized for both speed and mobility, Blackbird and EditShare connect users into the wider media ecosystem, making content of all types located across storage pools accessible in the proper formats for rapid editing and delivery to multiple platforms and channels.
EditShare CEO Conrad Clemson comments: “Cloud-based remote collaboration is no longer merely a “nice to have” but a necessity. Video production teams have rapidly pivoted their workflows to take advantage of the cloud’s scalability, flexibility and mobility. The combination of Blackbird and EditShare delivers added value to customers wanting to incorporate quick turnaround editing into a greater production workflow.”
Blackbird CEO Ian McDonough said: “Our exciting new partnership with EditShare is a great example of industry specialists building interoperable end to end solutions. Media assets stored and managed by EditShare solutions can now be accessed directly through Blackbird’s browser interface where they can be professionally edited and passed back or published.”
The companies will demonstrate their joint solution on Wednesday, 18th November at 9AM and 3PM ET. To register for the webinar please visit:
FLOW is EditShare’s media orchestration layer, with enterprise strength media management and automation. Built on a vertically integrated technology stack, it allows editors access to their media, wherever it is, and in any format. Fully proven in high pressure production environments, FLOW’s open APIs and media-engineered core make it ideal for fast and close integration with other great products.
EFS scalable storage enables media organizations to build extensive collaborative workflows on premise, in the cloud, or in hybrid installations, shielding creative personnel from the underlying technical complexity while equipping administrators and technicians with a comprehensive set of storage management tools. For Blackbird editors, EFS is a fast and flexible collaborative shared video storage solution with best-in-class project sharing.
About Blackbird
Blackbird is a professional grade video editor that functions in a browser even with a low bandwidth connection. It delivers unbeatable speed, scalability and richness of editing features. The Cloud-native platform allows users to rapidly go to market with their content, bringing massive efficiencies across all organizations.
About Blackbird plc
Blackbird operates in the fast-growing SaaS and cloud video market and has created the world’s most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.
Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.
Blackbird® is a registered trademark of Blackbird plc. www.blackbird.video
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows
Boston, MA – November 9, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling, FLOW manages media assets and workflows across on-premise and cloud-based tiered storage environments. The integrated FLOW panel, which was developed with FLOW’s open API, provides DaVinci Resolve users a media gateway to assets and associated metadata. Easy-to-use production tools facilitate advanced remote workflows including seamless proxy editing and review and approvals.
“Our collective customers need freedom and flexibility when it comes to the tools they work with and the same applies to the workflows they need to run their production and business. EditShare and Blackmagic Design have a common goal of aligning customer needs at the forefront of our development and delivering innovative technology to enable the very best storytelling experience,” comments Sunil Mudholkar, vice president of Product Management, EditShare. “Many of our customers rely on DaVinci Resolve’s incredible creative toolset day in day out. With the new FLOW panel, our collective customers now have a seamless and secure interface to all the production assets from ingest to delivery, with smart tools that enable them to find content easily and work collaboratively with other team members, regardless of location.”
New FLOW Panel located within the DaVinci Resolve 17 UI
The FLOW Panel for DaVinci Resolve Studio lets editors, colorists, VFX artists and sound mixers move beyond their locally connected storage and search, browse, and access proxy and high resolutions versions of video and audio assets across multiple storage pools and archives. FLOW’s fast production tools can be used to quickly organize assets into folders and cuts-only sequences. With one click, users can import assets into DaVinci Resolve Studio, including clips, sub clips, and sequence markers. FLOW delivers the rich metadata and content directly into the DaVinci Resolve Studio bin and onto the timeline. Users can also upload assets from DaVinci Resolve Studio back into FLOW with one click, facilitating review and approval across the operation.
“EditShare’s focus on developing open platforms and remote collaboration workflows is helping production and post-production businesses adapt to new remote business models in response to the COVID-19 pandemic and beyond,” said Jacob Groshek, PhD, research manager, Digital Experience Management for IDC. “They are continuing to evaluate the content supply chain and seek out innovative ways to enhance the user experience that help optimize the return on investment for customers.”
Support for Remote Proxy Editing Ideal for working in any remote scenario, the FLOW Panel for DaVinci Resolve Studio lets users edit with proxies – whether downloaded, streamed over a VPN, or played from central shared storage. This nimble proxy workflow benefits from the lightweight characteristics of highly efficient codecs like H.264/MP4. FLOW generates the proxies and tracks the relationship between high and low-resolution files. A menu toggle in DaVinci Resolve Studio lets users switch seamlessly between original and proxy versions, allowing them to check the original shots any time during editing. With both sets of files always available and accessible to DaVinci Resolve Studio, color grading, effect creation and conforming are greatly streamlined.
The FLOW Panel for DaVinci Resolve Studio will be generally available with FLOW 2021.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Boston, MA – October 6, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, today announced the launch of its EditShare Academy Sales Professional Certification program. The online course enables sales representatives to expand their understanding of the media production market and better articulate the value of EditShare solutions to help creative professionals around the world. The customer-centric curriculum provides sales professionals with the knowledge and confidence to recommend the right mix of services and solutions.
“While there may be many similarities, there are no two customers who are identical. We are seeing businesses enable entire teams to work from home while simultaneously building the media ecosystems necessary to reach audiences now and in the future. Aligning the sales teams of our partners to understand our customers requirements and the solutions that address those needs is a key component in delivering a world-class customer experience,” comments Tracy Geist, Chief Marketing Officer, EditShare. “It’s all about customer success. Our certified sales professionals recommend solutions from the customer’s perspective, ensuring investments address both immediate challenges and long term objectives.”
Upon completion of the EditShare Academy Sales Professional Certification track, certified sales professionals will be armed with the right tools to discover, and position the competitive advantages of EditShare’s EFSv cloud, EFS shared storage, and FLOW media management solutions, helping customers to choose the best solution and services for their operation.
The EditShare Sales Professional Certification track is available today for free for EditShare qualified Channel Partners. To learn more about EditShare Academy, including training dates and contacts, please visit www.editshare.com/editshare-academy.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Automating more than 50 Workflows, EditShare’s Secure Hybrid Media Foundation Ensures Zero Downtime for TV5’s Remote Productions
Boston, MA – October 1, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, is helping broadcasters and media companies increase remote content production output to meet growing programming demands with its EFS shared storage and FLOW media management solutions. Phillipine-based TV5, a subsidiary of telecommunications giant Philippine Long Distance Telephone company (PLDT), implemented EditShare’s collaborative solutions at its Reliance and Novaliches operations, leveraging FLOW’s smart workflow and cloud capabilities to automate more than 50 manual workflows and increase remote production content output by up to 40%.
“With the pandemic, many staff had to work from home and thus we were unable to create enough new program content for our own schedule and for our partner channel and networks. To fill the programming demands, we used EditShare to tap into our archives, repackage content and share programs with our sister channels. We were able to use FLOW to automate many tasks and work remotely without having to add resources or increase the team’s workload,” states Angelito R. Salazar Jr., head of post-production, TV5. “EditShare professional services was key in helping us design the automated workflows. They dug deep into our operation to understand the review, approval and delivery process, helping us create the best possible workflow design.”
TV5, one of three main broadcasters in the Philippines, is dedicated to creating and delivering news, sports and thematic programming for the Philippine community and beyond. EditShare’s end-to-end smart workflow solutions offered a secure network enabling the TV5 team to remotely access content and facilitate the often extensive review and approval process and share newly created program packages from existing archives across sites and partner channels.
“It is EditShare’s open platform and cloud innovation that enables our clients to adapt their workflows and reimagine their business operations” states Alan Dishington, vice president of sales for APAC, EditShare. “TV5 is a prime example of how customers are using EditShare’s solutions in a secure hybrid cloud to successfully facilitate and automate their remote productions while massively scaling content output all without increasing resources. It’s a winning technology combination that is helping business thrive.”
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Flexible and open for integration, FLOW provides “out of the box” automation capabilities with versatile on premise, cloud and hybrid deployment options to maximize remote productions
Boston, MA – September 1, 2020 – EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, today announced its FLOW media management solution was recognized in Omdia’s “On the Radar Media Asset Management Solutions” report. The research series highlights those vendors who bring innovative ideas, products, or business models to their respective markets. Omdia cited the open platform and out-of-the-box, node-based “do-it-yourself” automation capabilities of FLOW as reasons for making the list of media asset management (MAM) vendors to watch. Also noted as a key point is FLOW’s versatility and “well rounded approach” to asset lifecycle automation through tight integration with both industry 3rd party storage and EditShare’s EFS storage enabling enterprises to maximize asset value and lower total cost of ownership.
“Deep control over assets is important for media operations, and many have it until there is a change in their business strategy,” states Sunil Mudholkar, vice president of product management, EditShare. “With FLOW, we are empowering customers with a highly versatile, open platform that can adjust with their ever-changing business demands. Its simple-to-use tools let customers automate processes and entire workflows. The public API lets them connect important systems and data to ensure workflow continuity across the operation from ingest to archive. And our innovation in cloud across all its products means that you can take your media operation from on-premise to remote overnight.”
Omdia notes that third-party integration, which are capabilities inherent in FLOW’s Skinny MAM architecture and APIs, is important for MAM automation given the multiple asset touchpoints across the supply chain. FLOW administrators and end users can easily connect other applications and create seamless workflows across ingest, production and craft editing. With the release of the cloud-based EFSv, enterprises can virtualize and scale these workflows which is critical in the current climate.
Principal Consultant of Media Technology at Omdia, Kedar Mohite, comments on the evolving market dynamics and need for automation, “As multidimensional access, and collaboration across multi-faceted remote workgroups becomes pivotal for competitive edge; EditShare’s automated media management proposition, open ecosystem and cloud innovation is well positioned to meet this new normal business requirement.“
FLOW is part of EditShare’s uniquely powerful technology that is redefining media asset management and shared, collaborative storage. With a “Skinny MAM ” approach that avoids bloated code, built on micro services and open APIs, EditShare’s design ethos is ideal for on premise and cloud workflows. The combination of FLOW and EditShare media optimized file system, EFS, is the foundation for a new relationship between creative artists and their content, always available and equally effective in a facility or when working remotely.
About EditShare EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
Press Contact Cat Soroush Zazil Media Group (e) catherine@zazilmediagroup.com (p) +1 (631) 880-9534
Part 1 of a 5 Part Series introducing EditShare’s FLOW Asset Management and Remote Video Collaboration.
A New Layer of Intelligent Media Management for Your Storage
EditShare FLOW is a software-defined media asset management suite, designed to manage millions of media and non-media assets across multiple tiers of post-production storage. Whether you’re an edit assistant, producer or an online editor, FLOW’s unique workflow capabilities enables teams located across the globe to connect, communicate, and collaborate effortlessly with a comprehensive tool set for every team member. And as a software solution, FLOW can be installed on your own hardware, offering the ability to scale as and when you need – from two users up to hundreds of team members.
FLOW scans and indexes your storage devices, providing a single unified view of all your content regardless of where it is actually stored – online, nearline, offline (tape) or cloud, making it easier than ever to manage multiple pools of storage.
For production and post-production environments, FLOW efficiently manages your content and seamlessly integrates with other content creation applications such as NLEs or Color Grading applications. With support for any frame rate, format and scaling up to 8K, FLOW can ingest, index, tag, organize, edit and deliver content from anywhere in the world. And with Automation, FLOW can simplify the most complex of tasks by automating entire workflows.
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